Affinity Mentoring – Heroes Within Part I: Monica Zavala

As the New Year approaches and nature hibernates, space abounds for reflection. Ideally, what each of us will find are the true corners of our hearts that are the strongest and that shine the brightest.

Affinity Mentoring’s Site Coordinator, Monica, is an example of this light and we are so grateful for her!

As a new member of the Affinity Team, I’ve endeavored to get to know my coworkers in quest to truly know the heart of the organization, beginning with its staff. What inspires each individual to champion this work day after day? What life circumstances have they been through that connects them to the mission and vision of Affinity Mentoring? What current challenges do students, their families and surrounding communities face that breaks their hearts? What fuels them to fight for more?  

For Monica, Affinity’s Southwest Elementary School – Academia Bilingüe Site Coordinator, the opportunity to build relationships with the students and mentors propels her forward. With a background in family engagement, she approaches her work with the intelligence and wisdom of someone who knows the landscape well. 

You can tell the impact Monica’s experience has on the matches she brings together and oversees at her site. When students walk into her room for mentoring, their eyes light up with glee. The kind of joy that comes from feeling both safe and seen. 

Since joining the organization in 2018, Monica has nurtured matches that span across several years. She’s had the opportunity to witness how students come out of their protective shells and blossom into articulate, self-assured youth who aspire to be – and WILL be – next-generation leaders. 

The brilliance of Affinity Mentoring’s program is only as strong as its staff’s ability to overcome the changing dynamics both inside and outside the school system and Monica is no exception. 

She intimately knows the challenges families face, and the decisions that parents are torn between. There are times when attending a band concert conflicts with a work shift that puts food on their table at home. Monica sees how these impossible balancing acts really weigh on parents who deeply desire to show up for their kids. She reminds these parents, and us all, that we belong. We’re a part of something outside our nuclear family that will extend and support our nuclear family at the same time. 

It is powerful and life-changing work we’ve undertaken, and we are so grateful for staff like Monica who tirelessly champion the voice of her students and larger community. 

I’m often left wondering, who would I become if I had Monica in my life years ago? 

New Executive Director

Rocio Moreno

Affinity Mentoring began in 2001 under the Kid’s Hope model, a cause championed by Laura Ward in partnership with Mars Hill. Over the next decade-plus, Kid’s Hope did its best to address various needs in the 49507 area code, however that proximity began alerting the team to additional opportunities that would benefit the community. Thus began the transformation of Kid’s Hope into Affinity Mentoring, which became its own 501 (C)3 in 2016. 

The longstanding existence of this agency is no doubt in large part because of its relentless dedication to empowering youth and families – stakeholders in their communities at large – to reach not only their goals, but their dreams. 

Among the staff and leadership that has kept Affinity thriving during times of challenge and transition is our newly appointed Executive Director, Rocio Moreno. Rocio joined the organization in 2017 after graduating from Grand Valley State University with her Master’s degree in Social Work. 

“From the second I walked into the Burton location for the interview of the Mentor Center manager position, I connected with the heritage of spanish-speaking students and staff and my own experiences struggling with academic and emotional thriving. I am driven by faith and I believed it was my time to uplift those around me. I would consistently see the gratitude of the families I worked to empower. So many times I’d run into a family during a community event or at one of the schools and they would either hug me or thank me because they were so thankful for Affinity’s program.” 

Through its seasons of leadership, Affinity Mentoring has become a highly effective program that bolsters social emotional learning, academic skills, and leadership growth. It is an individualized and personal program tailored to each student and their particular needs. The organization uses different metrics to track the impact of the program including mentor, mentee, and community. Through these surveys Affinity is able to identify areas of growth, community needs, and the best way to invest its resources. Affinity listens to those who are most impacted by the work that we do. Across the board, these community connections showcase attendance rate increases, improvement in academics and a higher quality of life in general for all who participate. Some students have been in the mentoring program for 8 years and others who were once mentees have now become mentors themselves. Other mentors have gone on to adopt children as a result of their experience with their mentee or sharing their family’s holidays with the family of their mentee or mentor. 

Rocio also shares about the significance of the program and why it’s relevant to the Grand Rapids community as a whole–not just program participants. 

“We are constantly doing multi-generational work. Not just for the mentors and mentees, but for the families of both. We are rooted in the family structure, not simply in a student’s academic success. Part of this work includes the reduction of barriers that individuals face in pursuit of success, notably, our program participants as well as their kin. In her own words, Rocio strives to leave a mark on the legacy of what Affinity is and will become. She acknowledges the many that have come before her time who have done amazing work both within Affinity and the community. 

“Both the organization and those who have come before my time have a very special place in my heart. They are an inspiration of the mark that I would like to leave behind in an effort to support students’ social emotional learning, academic skills, and leadership growth”.

“The organization is fundamental to the community because we are building up our next generation. The students we’re serving will grow up to be our next City Commissioners, Teachers, Mentors, Executive Directors, etc. We are planting seeds of empowerment; seeds of belonging, and continuing to cultivate a brave space that amplifies the voices of young agents of change in a diverse and inclusive community. As a mother of two, I know the impact my children will have on the next generation and I see each mentee the same way.”


“As stakeholders in and around Grand Rapids, we need to understand we are not separate entities and that at the heart of our city is our youth. “If we consistently show simple acts of kindness, our children will grow up speaking life into their own generation, and those to come.” 

For those looking to get involved, there are several ways to join our work be it as a volunteer, mentor, donor, community partner or board member. We are always looking to diversify our program offerings based on the needs of our community. We’d love for you to join us on this important journey!

For more information, visit our website at www.affinitymentoring.org

Black History Month

February 2021

February is Black History Month!
This is an annual celebration of achievements by African Americans and a time for recognizing their central role in U.S. history. We’ll be sharing personal experiences, celebrations, and resources from our board and team members!

The theme for 2022 focuses on the importance of Black Health and Wellness. This theme acknowledges the legacy of not only Black scholars and medical practitioners in Western medicine, but also other ways of knowing (e.g., birthworkers, doulas, midwives, naturopaths, herbalists, etc.) throughout the African Diaspora. The 2022 theme considers activities, rituals and initiatives that Black communities have done to be well.” ASALH: Association for the Study of African American Life and History

Consider supporting and learning from more local Black scholars and medical practitioners:
– Grand Rapids African American Health Institute
– Baxter Community Center
– Urban Core Collective
– NAACP Grand Rapids
Our board and team members reflect on Black History Month:

"As a Black transracial adoptee, my identity as a Black person was not always something I celebrated. My closest family members are white. My parents are white. My school, my church, all my friends were white. At home, we had dolls, books, and toys to remind me that Black people exist, and Black people are beautiful. But still, my surroundings were white.

One time, maybe around 8 or 9 years old, I was in the car with a friend and her mom (both white) when my friend asked me why I was darker than my family. Excitement shot through my body. I knew my story was special. My family and I always shared this story among ourselves with such pride. As I began to explain my adoption story, my friend's mom whipped her head around from the front seat to scold her daughter for asking such a personal question. I felt the embarrassment rush in. "Maybe being adopted is bad," I told myself. 'Maybe being Black is bad.'

I decided I didn't want to talk about it anymore. My Blackness became something to hide. I would straighten my hair, watch Lizzie McGuire, and listen to 'white people music' only. I suppressed myself. Condensed myself. I made myself less. I figured if I could fly under the radar, 'act less Black,' maybe no one would notice or ask questions.

When I started college, my whole world changed. I had enrolled in a program specifically designed for students of color. For the first time in my life I had Black educators. All my professors were Black, and all my peers were people of color. The people I saw every day were people of color. For the first time ever, I didn't feel smaller than the people around me. I felt the flimsy shell of faux-whiteness cracking off my Black skin. I felt Black. But not in a 'stop asking questions' way. I felt Black in a good way.

Recently, the Black experience in America has been under more surveillance than ever. Netflix and HBO are highlighting films with Black actors. Ben and Jerry's broke the internet in June of 2020 with this hot take. Ibram X Kendi sold nearly 2 Million copies of 'How to Be an Antiracist.' Everyone is reading the books. Everyone is eyeing the statistics. Everyone is trying to do their due diligence as we unpack 'Black.' For me, my due diligence is an internal reminder that I owe to my once-9-year-old self: My experience is a Black experience simply because I am Black.

I am Black. I am Black in a good way. I am Black in the best way. I am not small. I am not hiding. I am so proud to be Black. I am so proud to be me. "


Abigail Bruins
Board Member




"As a woman who identifies as Black, African and American, my identity has been very complex to describe...'you had to be there' or 'you had to live it' is how I candidly describe it. However, because of the intersectionality of my identity - I can say that I am mostly proud, because I am able to relate to the lived experiences of very many Black, African and American people. I am grateful for the journey my life has afforded me, the struggles that taught me memorable lessons and the grace that allows me to extend genuine empathy and compassion to those who are marginalized because of these identities."


Christine Mwangi
Board Member

"I’m using this month to reflect on how I invest my time, talent, and treasure to support and amplify Black voices in my personal and professional realms. The erasure of Black voices in history, education, and liberation movements (only to name a few) is perpetuated and upheld by individuals and systems that do not correct past and current treatment of Black Americans. While dedicating a month to honor and celebrate Black Americans’ contributions to the nation is important, it’s also essential that we make long term solutions to amplify and support the Black community all year long.

In my professional day to day activities I’m making a point to research, read, and listen to Black philanthropists. If there’s one thing I have learned it’s that Black philanthropy IS American philanthropy. Black erasure is prevalent in most every sector, but especially philanthropy. Where certain groups are labeled “givers” or “receivers.” According to the 2018 Demographic Report of the Association of Fundraising Professionals of the more than 31,000 members, less than 10 percent are professionals of color (This includes those who self-identify as: African American, Hispanic, Native American, Multi-Ethnic, Alaskan Native, and Pacific Islander). This is problematic for a number of reasons, more than I can speak on in a blog. But this led me to begin exploring how Black philanthropists have been erased from history and why most fundraising practices are focused on white, upper-middle class donors.

A prime example is of Madam C.J. Walker’s legacy of charitable giving during the 1900s and Jim Crow era, which is often overlooked or a footnote in her accomplishments. Madame C.J. Walker was born to enslaved parents, was orphaned young, and became the first SELF-MADE millionaire. Her giving was strategic and an essential part of her life no matter what amount she had in her pockets.
Book: Madam C.J. Walker’s Gospel of Giving: Black Women’s Philanthropy During Jim Crow by Tyrone McKinley Freeman
Netflix Limited Series: Self Made: Inspired by the Life of Madam C.J. Walker

I’m an avid reader and love to explore local coffee shops. This month I've been adding to my list of Black-owned businesses, authors, and movements to further my knowledge and support local.
A City Within a City: The Black Freedom Struggle in Grand Rapids, MI by Todd E. Robinson
Unbound: My Story of Liberation and the Birth of the Me Too Movement by Tarana Burke
Born a Crime by Trevor Noah
The Gilded Ones by Namina Forna
Children of Blood and Bone by Tomi Adeyemi
Bookstore:When you are buying books, see if we are lit (local multicultural bookstore) has it first!
While you’re at it, support Black-owned coffee shops like Last Mile Cafe and Shift Coffee + Culture🙂

I’m always geeked to meet a fellow bibliophile and nerd out on my latest reads - add me on Goodreads!"


Rachel Humphreys
Communications and Development Director


"For some time now I’ve always known that February is Black History Month and I saw it as an opportunity to educate myself on how enslaved people were treated and how they became free, I pay my respects by watching inspirational movies and documentaries. Although I am Hispanic and do not identify as Black, I do relate to being minority. As I get older I am understanding that Black History Month is not just about slavery, MLK, and protests, it’s also about celebrating Black community and achievements, it’s an opportunity for us to step out of our own circle and embrace other cultures, and support Black-owned businesses. February is a reminder to create awareness, get involved, and respect the sacrifice endured. I celebrate not only the historical freedom but also the freedom of the emotional bondages within ourselves and our community. Together we thrive!"


Mayra Rodriguez
Office Coordinator

"Black History Month is a regular opportunity for me to remember how much I simply don't know, and to be grateful for the beautiful, kind, patient Black people who have graciously helped me learn (or graciously told me to stop asking them and go learn on my own). This month is a cognitive reminder to celebrate the accomplishments collectively fought for and made, to lament how far we have yet to go and the inequities that remain in our society, and to make actual plans and move forward real goals towards change. Black History Month makes me remember that I need to strive for more empathy, that there are stories and life experiences that I will never understand, that I need to believe black people when they share their experiences and follow their lead in change."


Cassandra Kiger
Executive Director

"Yay, it's Black History Month. Although I do not identify as Black or African American I'm always excited to learn about their amazing history and all that they have overcome to ensure a better future for the coming generations. Although there are still many obstacles to overcome I would like to share one of my favorite Black/African American people who in their own way have empowered me to be a bulldozer of a woman. Rosa Parks is one of the women that from a young girl I looked up to because I was mesmerized by her strength to stand up for what she believed was fair. I have always admired her for her bravery and her willingness to never back down no matter the consequences."


Rocio Moreno
Program Director and Burton Site Coordinator

"I have spent a lot of my life wondering about my identity. As a biracial Black woman, whose Black roots cross a variety of cultures and histories, I never felt like I was allowed to claim myself as Black. I grew up in Maine, surrounded by White people, asking me 'What are you?,' or making racist comments about my appearance, or making racist jokes around me then claiming I couldn’t be offended because I 'wasn’t actually Black.'

In college, I learned about Black identity development, and I experienced what is known as the encounter stage, in which I recognized not only that I was Black, but that I had lived through many painful and formative experiences specifically because I was Black. After that, I immersed myself in owning this identity, and being proud of it, and not concerning myself with what others thought I was, or whether they thought I was enough.

My new reality, however, is one of understanding what it means to be biracial Black. Because I do have many privileges not bestowed upon Black people. I recognize that I do not experience a lot of racial discrimination placed upon those who present as Black, and that I must do my part to ensure those voices are heard and that I am listening.

I continue to learn more about my Cape Verdean culture, I listen to the stories of others who have experienced life similarly to me. I spend time trying to find events, activities, communities in which people of color will surround me, so that I may immerse myself and my family into environments where I am safe, where I can connect with others, and where I can listen to their stories."


Lauren Enos
MSW Intern




"How do I celebrate Black History Month? I have to admit that I am in a learning stage. For a long time, I did not know the importance of celebrating the contributions of each culture to this country. But today, I know it is essential to value and honor each culture. I celebrate this month by advocating for each student so that their culture and legacy are respected in our schools. I created a space where they can share with others who they are. But the most important is I admit that I have a lot to learn, but I am willing to educate myself, so my future generations love and respect others every day."


Monica Zavala
SWCC Site Coordinator