New Executive Director

Rocio Moreno

Affinity Mentoring began in 2001 under the Kid’s Hope model, a cause championed by Laura Ward in partnership with Mars Hill. Over the next decade-plus, Kid’s Hope did its best to address various needs in the 49507 area code, however that proximity began alerting the team to additional opportunities that would benefit the community. Thus began the transformation of Kid’s Hope into Affinity Mentoring, which became its own 501 (C)3 in 2016. 

The longstanding existence of this agency is no doubt in large part because of its relentless dedication to empowering youth and families – stakeholders in their communities at large – to reach not only their goals, but their dreams. 

Among the staff and leadership that has kept Affinity thriving during times of challenge and transition is our newly appointed Executive Director, Rocio Moreno. Rocio joined the organization in 2017 after graduating from Grand Valley State University with her Master’s degree in Social Work. 

“From the second I walked into the Burton location for the interview of the Mentor Center manager position, I connected with the heritage of spanish-speaking students and staff and my own experiences struggling with academic and emotional thriving. I am driven by faith and I believed it was my time to uplift those around me. I would consistently see the gratitude of the families I worked to empower. So many times I’d run into a family during a community event or at one of the schools and they would either hug me or thank me because they were so thankful for Affinity’s program.” 

Through its seasons of leadership, Affinity Mentoring has become a highly effective program that bolsters social emotional learning, academic skills, and leadership growth. It is an individualized and personal program tailored to each student and their particular needs. The organization uses different metrics to track the impact of the program including mentor, mentee, and community. Through these surveys Affinity is able to identify areas of growth, community needs, and the best way to invest its resources. Affinity listens to those who are most impacted by the work that we do. Across the board, these community connections showcase attendance rate increases, improvement in academics and a higher quality of life in general for all who participate. Some students have been in the mentoring program for 8 years and others who were once mentees have now become mentors themselves. Other mentors have gone on to adopt children as a result of their experience with their mentee or sharing their family’s holidays with the family of their mentee or mentor. 

Rocio also shares about the significance of the program and why it’s relevant to the Grand Rapids community as a whole–not just program participants. 

“We are constantly doing multi-generational work. Not just for the mentors and mentees, but for the families of both. We are rooted in the family structure, not simply in a student’s academic success. Part of this work includes the reduction of barriers that individuals face in pursuit of success, notably, our program participants as well as their kin. In her own words, Rocio strives to leave a mark on the legacy of what Affinity is and will become. She acknowledges the many that have come before her time who have done amazing work both within Affinity and the community. 

“Both the organization and those who have come before my time have a very special place in my heart. They are an inspiration of the mark that I would like to leave behind in an effort to support students’ social emotional learning, academic skills, and leadership growth”.

“The organization is fundamental to the community because we are building up our next generation. The students we’re serving will grow up to be our next City Commissioners, Teachers, Mentors, Executive Directors, etc. We are planting seeds of empowerment; seeds of belonging, and continuing to cultivate a brave space that amplifies the voices of young agents of change in a diverse and inclusive community. As a mother of two, I know the impact my children will have on the next generation and I see each mentee the same way.”


“As stakeholders in and around Grand Rapids, we need to understand we are not separate entities and that at the heart of our city is our youth. “If we consistently show simple acts of kindness, our children will grow up speaking life into their own generation, and those to come.” 

For those looking to get involved, there are several ways to join our work be it as a volunteer, mentor, donor, community partner or board member. We are always looking to diversify our program offerings based on the needs of our community. We’d love for you to join us on this important journey!

For more information, visit our website at www.affinitymentoring.org

Anonymous Donor Uplifts Staff

March 2021

This week our team was surprised with a generous gift from an anonymous donor who recognizes the challenges, sweat equity, and care our team puts into programming and equity based barrier reduction work. We are extremely grateful for this gift and the letter brought our team to tears. Thank you <3

“Dear Affinity Staff: I am a community member acquainted with the work of Affinity and the work that you do is impressive. I have kept up with the updates from your organization over the years, and know how big of an impact you have made in the local community. 
I know that, in general, working for a nonprofit can be both extremely rewarding, yet challenging. I can’t imagine how much harder it would be to work at a nonprofit in the midst of a pandemic. I admire the way all of you at Affinity have not only been able to pivot, but also be successful as a nonprofit during this difficult time. It is more important now than ever that nonprofits doing the work that you do continue. With school being so different this year for students, we can never fully know the impact that having a constant caring adult will have on their future.

I know each of you are very dedicated and passionate about the work that you do, which can oftentimes be under appreciated. Communities often show what is most important to them by where they put their money; I value the work that you do every day and believe it is of utmost importance. I want to take this time to say thank you; thank you for your hard work. Thank you for always being willing to learn and grow. Thank you for teaching. Thank you for all of the paperwork and emails and phone calls that no one ever sees. Thank you for the home visits, porch drop offs, and reminders. Thank you for making an impact in the lives of students and families, even though you may never see the results of that impact. This is an incredibly fierce group of people and if you can make this much of an impact in the face of a pandemic, then I can’t wait to see what the future holds for Affinity Mentoring.”

Affinity Appoints New Executive Director

By Rachel Humphreys

Affinity Mentoring’s Board of Directors has named Cassandra Kiger the new Executive Director. Cassandra will begin Wednesday, May 20, 2020.

Cassandra has dedicated her career to advocating for equitable opportunities for youth in settings with refugee and immigrant youth, in child sexual abuse prevention, and in education support. She has her Master of Social Work from Grand Valley State University and brings a decade of experience in program development and management; research and data utilization; development and sustainability work; and diversity, equity and inclusion training, programming and leadership to the team.

Cassandra leans into the quote from Lilla Watson, an Indigenous Australian artist and activist, “[i]f you have come to help me you are wasting your time, but if you have come because your liberation is bound up in mine, then let us work together.” 

Cassandra believes, “Every person within our community brings valuable history, experience, knowledge and expertise to contribute to making our community great, from the youngest to the oldest. I want to work at Affinity to have a greater opportunity to work together with my neighbors, working towards our mutual liberation, and equitably contributing towards a bright and prosperous future.”

Cassandra is prepared to support Affinity in moving forward as an agent of equitable change, focused on the communities in our city that have systematically received less resources and support, and participate in a movement towards integrated diversity, equity and inclusion in our city. This includes a future oriented lens that supports quality, equitable education for the diverse student body that will one day become our local community members and workforce as they learn and grow today.

Cassandra strongly believes in uplifting youth in a supportive network, “the students that Affinity works with are not future leaders, they are leaders today, and I am excited to galvanize the community to support their growth and help them build a prosperous and healthy future for our city,” she explains.

Her past experience includes providing language access services to the community at Hispanic Center of Western Michigan, building system and policy level equity initiatives at the Children’s Advocacy Center in Ottawa County, and supporting refugee and immigrant youth as a Case Manager at Bethany Christian Services.

Cassandra is a homeowner and active participant in the 49507 Garfield Park neighborhood. She is excited to work alongside local residents and schools to support equitable growth and change through Affinity Mentoring. In her free time she enjoys playing soccer in the GR Champs League, reading, urban gardening, salsa dancing, and snuggling with her spouse and puppy. 

Help us in welcoming Cassandra to the Affinity family! You can contact her at ckiger@affinitymentoring.org.

Meet New Team Member: Keyla

Keyla Araujo, Godfrey-Lee ECC Site Coordinator

We are thrilled to welcome the newest member to the Affinity family, Keyla Araujo! Keyla recently accepted the position as Site Coordinator at Affinity’s newest school partner, Godfrey-Lee Early Childhood Center (ECC). She brings a broad experience of community engagement and volunteer coordination.

Keyla is bilingual in Spanish/English, has experience coordinating programs and volunteers through her church’s Family Leadership Initiative and other programs. She’s an active community member who has been connected at Godfrey-Lee ECC for some time. In her spare time, she likes to work on her garden, get involved in her church, and spend time with her husband and four children.

Please join us in welcoming Keyla and celebrating the opening of our 4th site by attending our upcoming Ribbon Cutting Ceremony!

Date: Wednesday, August 14
Time: 3:30pm
Location: Godfrey-Lee ECC (961 Joosten St SW, Wyoming, MI 49509)

Program Alumna and Affinity Staff: Angela’s Story

Wearing her favorite pair of converse sneakers Angela lugs her rolly backpack up the last few steps. She loves school. A little timid and shy, but she absolutely loves reading. Her favorite book is Junie B. Jones is a Graduation Girl. She wants to do well in school, make her parents proud and their sacrifices worth it.

Program Alumna and Affinity Staff: Angela’s Story
By Rachel Humphreys

Holding hands, 8 year-old Angela and her 3 sisters quickly dart across the street and into the safety of Burton Elementary’s brick archway. Her long, dark pony tail swishes as she runs.

Wearing her favorite pair of converse sneakers Angela lugs her rolly backpack up the last few steps. She loves school. A little timid and shy, but she absolutely loves reading. Her favorite book is Junie B. Jones is a Graduation Girl. She wants to do well in school, make her parents proud and their sacrifices worth it.

Hard-working, strong, and supportive, Angela loves her parents. They emigrated from Mexico before she was born, in search of a better life and more opportunities. Her biggest wish is to spend more time with them. She doesn’t quite understand why they have to work so much.

Her parents leave for work each morning at 4am and get home after 7pm. They get home tired each day. As the second oldest, Angela takes care of her younger sisters – gets them ready for school, helps them with homework, and walks with them to and from school.

Her mom is always positive, despite even some of the most difficult times. She remembers one bitter-cold winter where they didn’t have heat. Angela and her sisters crawled in bed each night with their parents to keep warm. Her mom would nudge her dad and ask him to tell stories. They’d fall asleep laughing together.

Other days they didn’t have enough food. Angela would look forward to the the free lunches at school. She could see the pain in her mom’s eyes when she asked if there was anything to eat.  Her mom always found a way to make it work. Angela remembers waking up the next morning to warm tortas and chorizo con huevo.

A few months into second grade she meets Wendy. She’s tall with dark blonde hair. She hasn’t met many people that look like Wendy. She brings her a pink Snapple juice. Even though she’s unsure why she needs a mentor she starts to enjoy hanging out with Wendy.

Wendy has this way about her, “You just know she’s listening, like really listening.” It makes Angela feel important and more confident. Wendy comes each week to see her.

She helps her with homework and they read lots of Junie B. Jones stories, but mostly they just talk. Wendy loves to hear what Angela thinks, what she wants to do when she grows up, and answers her millions of questions. To Angela, Wendy has all of the answers.

At the end of the school year Angela and her family move. It’s hard being the new girl. Sometimes Angela gets teased for her dirty uniform. She only has one and can’t wash it every day. She’s often lonely, but seeing Wendy is a bright spot. Her new school doesn’t have in-school mentoring so Wendy starts visiting Angela and her family at their house.

At first Angela is a little hesitant to share her mentor with her sisters, but she realizes how much fun they all have together. Wendy comes over after school. While her mom makes dinner the girls and Wendy watch movies, giggle, and talk.

She has never met anyone as cool as Wendy, “I wanted to be like her. She made me want to be there for someone like she was there for me. She made me feel smart and like I could do anything. When there wasn’t enough food or we we didn’t have electricity I would forget about it when I was with Wendy.”

Fifteen years later Wendy and Angela still keep in touch. Angela and her family moved 6-7 times and Wendy moved to Chicago when Angela was in 7th grade. However, that didn’t stop either of them. Wendy is still one of Angela’s biggest role models, “I really appreciate her. Sometimes I feel lost and she helps me focus.”

“When the movie ‘Hidden Figures’ came out Wendy messaged me and told me I should see it. She said that I would love it because of how much I enjoy math. I couldn’t believe she remembered.”

Angela still enters those brick archways each week at Burton Elementary, but now for a different reason. She is the Program Assistant for Affinity Mentoring and the entrance of the old building has been renovated into Affinity’s Mentor Center. “After Burton was renovated everything looks so different, everything but the archways. It’s exactly as I remember it. I remember being in this school and now I get to help students like me.”

This fall Angela will be continuing her degree at Grand Valley State University. She plans to become a social worker. She wants to help the Hispanic community and families like hers to feel safe, loved, and supported. Like Wendy did for her.

To support more matches like Wendy and Angela you can sign up to become or a mentor or sponsor a mentor match.

Hear Angela’s story in her own words …

Program Alumna and Affinity Staff: Angela’s Story from Affinity Mentoring on Vimeo.